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BORN ON CAPE COD.

LIVING IN CHICAGO.

LOOKING FOR THE NEXT BRAND TO FALL IN LOVE WITH.

 

My creative philosophy is simple: bring life to a brand's story so that people will welcome the brand into their life.

Storytelling doesn't just create work that's entertaining. It creates work that is effective.

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Large and small, industry leaders and category challengers, I’ve worked on all kinds of brands and have been fortunate to work with unbeatable creative mentors, amazing account teams, brilliant strategists and dynamite producers. If you're a former colleague (or boss) and are reading this, thank you for being awesome.

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BRANDS 

Alfa Romeo / Big Red / Bud Light / Budweiser / Busch Gardens / Butterball / Capital One / Cboe / cars.com / Celebrity Cruises / Circle K / Corona Premier / Doublemint / Kohler / Juicy Fruit / Laughing Cow / Miracle

Whip / Meiomi / Modelo / Pedialyte / Walgreens / Whirlpool / Winterfresh / Woodbridge / YMCA

EXPERIENCE

2022 - 2024 / Freelance, Creative Director (The Marketing Store/Colle McVoy/Known/Infinum/twoxfour/AbbVie) 
2017 - 2022 / VMLY&R Chicago, Creative Director
2012 - 2017 / DDB Chicago, ACD Copywriter
2010 - 2012 / McGarryBowen, Senior Copywriter
2006 - 2010 / DDB Chicago, Copywriter
1999 - 2006 / Barnes & Noble Boston & Chicago, Purveyor of books and silent retorts to rude customers

 

AWARDS

Cannes Lion Radio Gold / Clio Sports Awards / Andys / Addy Awards / Effies / AAF Gold Radio / London International Awards / Communication Arts / CMYK (student)

 

EDUCATION

2005 - 2006 / Chicago Portfolio School, Copywriting Program
1995 - 1999 / Keene State College, BA English


 

5 THINGS I LIKE TO DO

Look for cool sneakers that I’ll probably never buy

Beat the estimated time of arrival on Google maps

Golf

Dominate Trivial Pursuit

Debate which NHL team’s logo is the best. Or the NFL. Or MLB. But not the NBA.

5 THINGS I USED TO LIKE TO DO

Read baseball box scores while eating cereal

Go into the ocean

Try to fix things around the house

Ride a bike

Strive to make the perfect mix tape

5 THINGS I'VE NEVER LIKED TO DO

Go to parades

Eat sweet potatoes

Climb ladders

Be anywhere in the vicinity of a clown

Wear jeans

TYLER CAMPBELL writer/creative director

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