Butterball - Today, we Turkey

 

As creative director on Butterball I oversaw and helped steer this brand relaunch that premiered during Thanksgiving of 2022. Working with people across multiple agencies, I helped shape strategy and oversaw creative teams, designers and producers to bring an insight to life. We moved beyond the functionality of the product and tapped into the emotion of bringing people together through home-cooked meals. This was a top to bottom rebrand, complete from new tagline and brand voice to visual identity and language. It was a delicious result that surpassed our client's hopes and resonated with turkey lovers everywhere.