Budweiser: Bud House

 

Budweiser was the official beer sponsor of the 2010 FIFA World Cup and they wanted to go above and beyond TV commercials. So we brought them Bud United, with Bud House, a reality TV series that ran on YouTube, as the focal point. 32 fans, one from each qualifying country, lived and watched the games together. And when their country was booted from the tournament, they were booted from the house. It was, as Ad Age put it, "The Real World meets the World Cup." Episodes were shot and uploaded multiple times a day to keep current with the on-field action. Brought to lfe by the producers of "The Amazing Race", Bud House received multiple Cannes shortlits.

Integrated Campaign Case Study

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