Cboe

 

Cboe started as Chicago Board of Exchange. After 50 years they're much more than just an exchange, offering cutting-edge financial products and services to institutional investors and hedge funds around the globe. And the brand needed a refresh to reflect that. We created a campaign that brought Cboe into the present day with a launch video, a new brand identity, website and even some high-end swag for financial power players from Tokyo to Toronto.