Butterball - All Kinds of Good

 

Our first task as newly minted creative directors for Butterball was to lead creative teams and create a campaign that not only spoke to the quality of the product but its breadth of offerings. Oh, and create a cohesive look and feel that the brand had been lacking and a dynamic tone of voice that stood out in the category. No problem. The result was All Kinds of Good, a flexible campaign that for four years lead to consistent brand growth in an ultra-competitive category.