Capital One: Spark

 

Spark is Capital One's small business credit card and was my first opportunity to oversee an account as an associate creative director. While the main message was always the cash back small business owners earned, the way we presented it had to stand out. Sometimes that meant going big with arresting visuals. Sometimes it meant featuring easily relatable businesses. But no matter how it was presented we saluted small business owners as the heroes they are, putting themselves on the line every day to pursue their passions and success with no safety net.